Read previewLast August, Kim Kardashian posted on Instagram that she'd gotten a full-body MRI scan from the startup Prenuvo, which sparked a national conversation about the merits of preventive imaging.
With Kardashian's help, the scans were finally making headlines — and healthtech startup Ezra felt their impact.
"The day that Kim Kardashian got a scan, even though it wasn't an Ezra scan, our day-over-day revenue spiked," Ezra CEO and cofounder Emi Gal told Business Insider.
Those tailwinds have propelled growth for Ezra, which partners with radiology clinics to perform full-body MRI scans.
And, with Ezra's scans, that startup has "helped hundreds of people find cancer," he added.
Persons:
—, Kim Kardashian, she'd, Ezra, Emi Gal, Amir Dan Rubin, Anne Wojcicki, Vlad Tenev, David Prior, Esther Dyson, — Gal, Ezra Flash, radiologists, Gal, We've
Organizations:
Service, Business, VC, FirstMark, Firms, Allianz Life Ventures, Mana Ventures, Ventures, Seedcamp, LDV
Locations:
Gaingels, Republic